eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Rich Fulop

Founder & CEO Brooklinen

Rich Fulop is a first-generation American, an avid skier, a huge Arsenal fan, and he just so happens to make the Internet’s Favorite Sheets. While at NYU’s Stern School of Business, Rich and his wife and Brooklinen co-founder, Vicki, went on vacation and had a life-altering encounter with a set of delectable bedding. When trying to track down their own set, however, they were appalled by the $800 price tag and intrigued by the challenge it presented. Neither Rich nor Vicki had a background in textiles or manufacturing, but they soon realized just how savvy one can become when equipped with the Internet and the right combination of curiosity, persistence and vision. The couple spent one year educating themselves in the industry, and Brooklinen was born shortly after in 2014, offering customers luxurious sheets at a reasonable price tag – all direct-to-consumer. Expanding beyond the bedroom in 2018, Rich has overseen Brooklinen’s introduction to bath goods, loungewear, accessories and Spaces, a marketplace with like-minded partner brands. • Today, Rich remains fully immersed in Brooklinen and continues to prioritize best practices from responsive manufacturing to authentic customer service, supporting small-scale entrepreneurs across the globe, and giving back to communities across the U.S. by donating all returns to Good360, a non-profit that works supply charities with necessary resources and keep usable goods out of landfills.

Check out the incredible speaker line-up to see who will be joining Rich.

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