Sapna Parikh

ED, Digital and eCommerce Clarins

Sapna Parikh, an e-commerce & digital innovation entrepreneur, is currently the Executive Director, Ecommerce and Digital Development at the Clarins Groupe.  Previously Sapna was the Director of Representative Ecommerce and Digital Strategy at Avon. As the head of the Avon Representative digital experience, Sapna helped to transform the traditional “Avon Lady” model into a digitally empowered Social Selling experience relying upon innovations in mobile, data analytics, and social expansion.  

Sapna spent 8 years as the Founder & President of StyleBell, an e- commerce and content company providing consumers, hair salons, hair stylists, and licensed beauty professionals the one-click access to high-end beauty products. At Stylebell, Sapna oversaw Innovation, Marketing, Financial, Merchandising, Fulfillment, Customer Service, and Supply Chain Management to drive the business forward. She established and developed manufacturer relationships with many exclusive brands for the site in addition to Digital Marketing and Partnerships. 

Sapna previously worked with leading retail and media companies including Bloomingdales, Folica, and American Express to establish their core digital infrastructure. Sapna prides her work on understanding the full gamut of operational know-how combining digital innovation, marketing, technology, creative, merchandising, and supply chain management thus creating a dynamic customer experience. Sapna is a graduate from the University of Pennsylvania, Wharton School of Business.