Alex Waldman

Co-Founder & Chief Creative Officer Universal Standard

Alexandra Waldman, is the Co-Founder and Chief Creative Officer of Universal Standard. She and her business partner set out to close the infamous size gap in the fashion industry by creating a brand of uniquely modern essentials for women of all sizes. At Universal Standard, Alexandra develops the creative vision for the brand and oversees both the design of all collections, and the visual direction of the brand overall. Alexandra founded the company with friend, Co-Founder and CEO, Polina Veksler after a turning point conversation about the lack of fashion available in her size on 5th Ave. 

Before starting Universal Standard, Alexandra lived and worked abroad as a journalist and marketing professional. Her editorial and journalism work included writing for publications such as VICE, WWD, International Beauty Report, and the Japan Times among many others. She spent 16 years abroad, in Tokyo as a Fashion, Arts & Entertainment newspaper editor, in Paris as a writer, and most recently in Moscow as the Global Head of Marketing for a large international financial firm. Alexandra received her Bachelors of Arts in English Literature and Comparative Linguistics from Carleton University in Ottawa, Canada, and speaks several languages including English, Russian, French and Japanese.