How Retail and eCommerce Brands Are Innovating for Success in a Global Pandemic

During the Covid-19 pandemic, retailers have witnessed a dramatic shift in consumer behavior. Adapting to this change has been one of the major challenges retailers have had to overcome in 2020. Some challenges they have faced include disruption to the supply chain and the economic hardship of government-imposed lockdowns, causing many well-loved brands across the globe to file for bankruptcy and countless people to lose their jobs.

The report aims to gain a greater understanding of how the overarching marketing tactics and strategies are shaping results from upper-funnel brand awareness to lower-funnel performance and conversion metrics within their organizations.

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