Marketing leaders are integrating artificial intelligence into their strategies and operations, with varying degrees of adoption, trust, and success. This report examines how marketing leaders are currently utilizing AI, what objectives brands have set for AI in the coming year, and what factors are influencing marketers’ confidence in AI-powered solutions. The findings reveal a marketing landscape in transition, where professionals recognize AI’s potential benefits, yet maintain healthy skepticism about its impact on their work.

The retail and eCommerce industry in 2025 stands at a crossroads, shaped by rapid technological innovation, evolving consumer expectations, and persistent operational hurdles. Retail leaders are investing heavily in AI, analytics, and omnichannel strategies, but many still face challenges in translating these investments into measurable business outcomes. This report explores the key trends, priorities, and obstacles shaping the sector, drawing on insights from senior leaders across diverse retail verticals. It also provides actionable recommendations to help organizations bridge the gap between aspiration and transformation, ensuring they remain competitive in a dynamic marketplace.

Our report reveals the most critical topics discussed at eTail Palm Springs 2025, providing actionable insights for retail and eCommerce leaders navigating a changing marketplace. It explores critical strategies for building brand trust with socially and environmentally conscious consumers, adapting to shifting consumer behavior in a volatile economy, and delivering seamless omnichannel experiences that meet modern shopper expectations. Download your copy today!

Some retail and eCommerce organizations are facing challenges in adapting existing workflows to new technologies. Others are struggling to personalize the customer experience at scale. Furthermore, while virtually all the respondents believe the post-purchase experience is an important part of their loyalty strategies, many lack key capabilities. This report explores how retail and eCommerce leaders will shape their customer loyalty programs over the next 12 months.

The following report explores how artificial intelligence (AI) is poised to transform retail and eCommerce over the next three years through innovative use cases and growing implementations. With 85% of the surveyed respondents planning to increase their investments in AI technology in the next year, more and more brands will compete based on their ability to use AI solutions to enhance both internal operations and the customer experience.

This report explores how effectively retail and eCommerce organizations are enhancing the customer journey to drive growth and customer loyalty. Drawing insights from a survey of industry leaders and presenting direct quotes from discussions at eTail Boston 2024, the report highlights key trends driving the future of the retail and eCommerce customer experience. The report also includes a notable case study outlining the use of storytelling and AI-powered personalization to drive meaningful customer shopping experiences. It ends with an analysis of what retail and eCommerce brands plan to do in the next 12 months to enhance customer journeys moving forward.

eTail Boston 2024 was a remarkable event, filled with insightful sessions, innovative ideas, and engaging conversations. From Warby Parker's keynote to the final panel with Thousand Fell and Adore Me, speakers inspired attendees to confidently navigate the evolving retail landscape. This post-event report offers a detailed recap, including key highlights and emerging themes. We look forward to continuing the momentum at eTail Palm Springs in February 2025!

This report is based on a survey of retail leaders, revealing that retail and e-commerce organizations are actively pursuing contextualization, personalization, and onsite experience optimization strategies. While most organizations consider themselves somewhat effective in these areas, there's significant room for improvement.

This report provides a comprehensive analysis of the current trends, strategies, and challenges faced by retail and eCommerce leaders in the rapidly evolving marketplace landscape. It highlights the significant role of third-party marketplaces in driving sales, with most companies relying heavily on these platforms for a substantial portion of their revenue. Key strategies for optimizing sales include enhancing product listings, leveraging user-generated content, and implementing dynamic pricing and product sampling programs.

As the digital marketing landscape shifts, one goal remains essential for CMOs, eCommerce leaders, and Performance Directors: sustainable growth. With evolving privacy regulations, platform updates, and the decline of traditional tracking, the old digital marketing playbook is no longer enough.Virality Boost's latest report dives deep into the cutting-edge strategies driving success today. Discover how scalable, influencer-driven traffic and advanced affiliate retargeting are reshaping growth strategies for modern brands. Download now to stay ahead of the curve and transform your marketing approach.

AI marketing tools are now essential for your brand, but do you know where to start? We’ve created an AI marketing tool kit for growth to help brands understand how the application of AI and automation can create exceptional digital customer experiences. One Emplifi client discovered 97% of inquiries through our AI-powered chatbot were correctly answered, dropping calls by 39% and customer wait times by 29%. This kind of efficiency and results is available now across your social media, eCommerce, and care teams. Discover how AI marketing can revolutionize your workflows and results.

This report, based on a survey of marketing leaders at top business to-consumer (B2C) brands, explores the barriers marketers’ encounter in effectively utilizing their customer data. The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives.

Discover how media companies are future-proofing their revenue strategies in our latest report. Based on a survey of 100 industry leaders, the findings reveal that 92% expect advertising to remain a primary revenue model, with 69% enhancing data analytics capabilities. Learn how publishers are leveraging first-party data and various revenue strategies to drive growth. Essential for those seeking the latest trends and strategies in retail and ecommerce. Gain insights into audience engagement, data-driven advertising, and industry benchmarks.

Retailers already use generative AI (GenAI) to provide personalized product recommendations, generate accurate forecasts of future demand, and more. However, there are still significant questions and challenges surrounding the use of generative AI in the sector, particularly when it comes to ethics and consumer sentiment. This report reveals what future capabilities lie in store for this technology in the retail industry. It also explores what retailers are doing to successfully leverage AI in the current retail environment and how they plan to expand their use of AI in the future.

Personalization has become a hallmark of retail eCommerce marketing and sales because it provides customers with a more tailored experience and improves customer loyalty. Many retailers and brand manufacturers have leveraged personalization to great effect over the past few years. This report explores how retailers can use new technologies and customer-centric strategies to move beyond demographic personalization and deliver targeted experiences for each customer.

Retail technology is playing an increasingly important role in shaping the consumer shopping experience. From automated customer service solutions to immersive online shopping experiences, the latest tools are forever altering the way retailers interact with and serve their customers. This report explores the latest technology trends in the retail industry, revealing how businesses can leverage new solutions to improve the customer experience across multiple touchpoints. It also examines some of the challenges retailers face in deploying new technology and what plans they have for the future.

Despite the ongoing dominance of giants like Amazon, the retail eCommerce space is becoming more competitive. Not only are more brands and retailers selling products on third-party marketplaces, but they have begun launching marketplaces themselves to target niche audiences and generate more return business. This report explores how retailers are expanding upon the fundamentals of marketplace eCommerce to create a more lucrative future. It also identifies the challenges and opportunities associated with selling on third-party marketplaces and launching one internally.

Lenient return policies, generous promo code offerings, and reseller options may have helped grow the ecommerce ecosystem, but Riskified’s research shows that abuse of these same policies has become a significant problem for merchants. In fact, Riskified’s data show that policy abuse costs some merchants even more than chargeback fraud, and likely amounts to more than a hundred billion dollars of loss across the ecommerce ecosystem. Riskified commissioned the WBR Insights research team to survey more than 300 leaders from a variety of merchant companies across the world, each reporting more than $500 million in total annual revenue.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. Now, we’re breaking down the main challenges facing retailers today, and how to solve them – from masting customer communications in eCommerce, to retaining customers, to embracing hyper-personalization, and more, we’ve truly got something for everyone.

Despite recent gains by Amazon, Walmart remains the world’s largest company by revenue for now. The secret of Walmart’s success can be found in an agile and constantly evolving omnichannel marketing strategy. In this special case study, we take a deep dive into some of innovations in marketing which are keeping Walmart at the top of its game and one cautionary tale which could derail it if it’s not careful.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. In our first innovation briefing to kick off the 2023 eTail events, we’re giving you exclusive access to how major retailers such as Amazon, Walmart, Tiffany & Co., Sephora and more are preparing for the year ahead and taking their strategies to the next level.