February 24 - 27, 2020
JW Marriott, Palm Springs, CA
Phrasee is AI that writes better subject lines, Facebook ads and push messages than humans.
It uses natural language generation (NLG) to write copy that is indistinguishable from that of humans, whilst maintaining brand voice.
By combining NLG with the application of deep learning, Phrasee can predict and optimize the performance of a subject line, Facebook ad or push message; delivering ongoing optimization and improved results for enterprise brands across the globe, including a 57% click uplift for Domino’s, a 35% open uplift for Gumtree and millions of pounds in incremental revenue for Virgin Holidays.