NaviStone® is breaking new ground acquiring customers for our clients; adding the high response power of direct mail to the insights provided by web browsing behavior that traditionally drives retargeting display ads. NaviStone tracks the site behavior of previously unidentifiable browsers and matches 60-70% of them to accurate Postal names and addresses, in a privacy compliant way, allowing you to send highly personalized direct mail communications to new prospects who are “ready to buy.” Consumers today provide companies with more data than ever before. They expect companies to use that data to understand what they want and when they want it. Well managed web browsing data allows you to reach a unique, engaged audience with a personalized message, at just the right time – a true “first mover advantage.” NaviStone helps you leverage that advantage, either via our turnkey postcard program, or as a data feed to your existing direct mail campaigns.