Express Analytics offers a customer data platform Oyster with added intelligence designed to dramatically improve the customer centricity of marketing, with direct and significant impact on customer acquisition, retention, and development. Using our CDP Oyster, businesses can deliver tailored recommendations, offers, content, and experiences across all channels and devices, along the entire journey of the customer. In today’s e-commerce era, the customer may be in the driver’s seat, but Oyster helps your business influence your customers’ decisions. With every purchase or even the expression of an intent to buy, your prospects reveal a lot about themselves. If you know how to interpret this precious data, you'll discover what's important to them, their priorities; and so, in turn, you can understand how valuable each customer segment is to your business.