Certona’s AI-based real-time personalization solutions power individualized customer experiences for over 600 top e-commerce websites in more than 70 countries. The company’s Personalized Experience Management™ platform, powered by the Certona Predictive Cloud™, increases engagement and conversions by leveraging one-to-one behavioral profiling, Big Data insights and real-time predictive analytics to present individualized content, promotional offers and product recommendations across all customer touchpoints.