alby is an AI shopping agent that helps your customers discover, research, and buy with confidence. With alby, retailers can rapidly deploy conversational agents across the shopper journey, bringing the magic of in-store guidance to the digital experience, and rivaling those of large ecommerce marketplaces, like Amazon’s Rufus.

In 2024, Bluecore acquired alby to put conversational AI in the hands of every retailer, adding to a suite of AI applications built to personalize the shopper experience across email, SMS, site, mobile app, paid ads, and now, conversations. Retailers are consolidating their CDP, ESP, and Lifecycle Marketing Platforms on Bluecore to accelerate shopper conversion, customer engagement, repeat purchase rates, cross-category buying, and more.

By integrating alby into Bluecore, we will be the first technology to launch a shopping agent that can be deployed on-site, in email, via SMS, and in mobile applications. These AI shopping agents can be a stylist, trendspotter, review summarizer, affinity predictor, researcher, or comparison builder. Our vision is to expand alby even further, with new use cases for marketing, merchandising, and orchestration to improve acquisition, conversion, retention and loyalty.

More than 400 brands trust Bluecore and alby to rapidly increase customer retention and drive profitable growth, including Tapestry, Express, Lenovo, Teleflora, Alo Yoga, and Lulu and Georgia. For more information, visit Bluecore.