Blue Triangle helps digital businesses optimize the critical moments in the customer journey where user experience has the greatest impact on revenue. Our real-time analytics platform finds these critical moments and identifies page-level enhancements that will directly improve conversion and revenue. Blue Triangle was named a Gartner "Cool Vendor" in 2017 and is trusted by Fortune 500 companies in retail, travel and hospitality. The company was founded in 2011 and is headquartered in Richmond, VA.