Blue Bite empowers brands to transform products into interactive, digital experiences that engage consumers with personalized content based on context—such as purchase stage or location. Explicitly designed to seamlessly orchestrate and deploy personalized, real-time campaigns at scale, the patented platform captures valuable first-party data and actionable insights that strengthen brand loyalty and keep brands connected with consumers in meaningful ways across the entire customer lifecycle. Founded in 2007, Blue Bite is part of Markem-Imaje®, a global leader in product identification and traceability solutions.