Matt Voda | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Matt Voda

CEO OptiMine

Matt Voda brings deep experience and a proven track record of cloud-based technology and analytics success to his role at OptiMine. Matt joined OptiMine from United Health Group (Nasdaq: UNH) where he led consumer marketing within the $40B Optum division, developing and deploying sophisticated analytics-driven approaches to yield significant gains in engagement and ROI. Matt also spent 11 years at Digital River (Nasdaq: DRIV) as VP of Product Management developing the world's first cloud-based e-commerce platform, a high scale enterprise offering handling over $30B in e-commerce transactions, across 80 countries. The Digital River business grew by over 2000% during his tenure and was the first Minnesota company to go from 0 to a $1B+ market cap in the last 30 years. Matt spent his early career at Damark International and Information Advantage- joining both pre-IPO, focusing on high-scale customer and marketing analytics. Voda holds a Bachelor of Science Degree in Business, Marketing from the University of Minnesota's Carlson School of Management.

Monday, February 24: The Artificial Intelligence Summit (retailer only)

2:10 PM AI: Technology Demos

1) 2:10: Gen AI-Driven eCommerce CRO: How Moonshot AI Turns Online Stores into Self-Optimizing Ecosystems 

Discover how Moonshot AI is revolutionizing eCommerce by turning online stores into self-optimizing organisms powered by generative AI. Our platform automatically identifies areas of a website that aren't performing, formulates a hypothesis for improvement, and uses Gen AI to autogenerate the necessary code and design changes. No developers, designers, or analysts are needed—AI handles it all, continuously adapting and optimizing the site to drive growth and enhance customer experiences. Join us to see how this innovative approach is transforming digital retail and delivering measurable results for brands. Audience Learning Objectives 

  • Learn how Moonshot AI leverages Gen AI to enable eCommerce stores to autonomously optimize without the need for developers, designers, or analysts. 
  • Discover how code and design are autogenerated, allowing businesses to focus on strategy while AI handles the technical aspects. 
  • Understand how generative AI can continuously improve customer experiences and drive measurable revenue growth. 
  • Explore real-world examples of how Moonshot AI’s automation creates a seamless, self-optimizing ecosystem for eCommerce brands. 
  • Gain insights into how Gen AI is transforming the future of eCommerce by reducing reliance on traditional teams and accelerating growth. 

Aviv Frenkel, Co-Founder, Moonshot AI 


2) 2:20: Measuring the Full Cross-Channel Impacts of Media Using Advanced Analytics & Machine Learning

Learning objectives =

  • How measures of media's incremental impacts on e-commerce and in-store can transform budgets (and careers)
  • See how privacy-safe techniques can be deployed to help brands optimize their marketing budgets and performance
  • Why having advanced measurement is so essential to retailers and etailers today (and why it is easier than ever to use)

Matt Voda, CEO, OptiMine 


3) 2:30 Retail Social Network to source free AI R&D 

Adeptmind is a retail social network that strives to solve the most practical and needle-moving problems in e-commerce. Currently, we are comprised of 180 retailer leaders and a growing group of retail SaaS companies. Inside, we work on solving painful problems like: "why is my organic traffic dropping 30% YoY", "paid ads are becoming so expensive that my ROAS no longer makes sense", and "I don't like my CDP, how can I achieve better outbound marketing?"  I'm sure some or many of these issues affect each of you. This is a network in which you can get your problems solved for free. 

In this demo, we will present two solutions that originated from this network. These solutions have been adopted by over 45 Fortune 1000 retailers and generated over $100M in incremental revenue. 

  1. Combining social listening and generative content to improve organic traffic by 15% 
  2. Using a doppelganger PDP and image signals to improve paid revenue 

G Wu, CEO, Adeptmind 

Check out the incredible speaker line-up to see who will be joining Matt.

Download The Latest Agenda