Jenelle Sheridan

VP & GM, Canada Athleta

Ms. Sheridan is an accomplished GM and leader with a decade of experience working in Retail and eCommerce. She is currently VP & GM Canada for Athleta, a San Francisco based women’s and girls’ activewear brand. In this role, Ms. Sheridan leads the brand's eCommerce and retail operations across the high-growth market. Formerly at Athleta, Ms. Sheridan has led new businesses including Wholesale and Girls, as well as led functions including consumer insights, CRM/analytics, and customer loyalty & payments.

Prior to joining Athleta, Ms. Sheridan worked as a management consultant at Strategy& (formerly Booz & Company) within their Retail and Consumer Practice. At Strategy&, she led growth strategy engagements for large Retail, Consumer Tech, and CPG companies across product strategy & merchandising, marketing & sales, pricing, and e-commerce.

Ms. Sheridan holds an MBA from the Kellogg School of Management at Northwestern University where she graduated Beta Gamma Sigma as well as a Bachelor of Science from the Marshall School of Business at the University of Southern California where she graduated Magna Cum Laude.