Francisco T. Bram

Francisco Bram is a seasoned leader with a track record of driving transformative growth in the tech, retail, and health sectors. Currently serving as the Vice President of Marketing and Business Development at Albertsons Companies, he brings over 15 years of expertise to his role. During his tenure at Uber, Francisco spearheaded multiple service segments, attracting 4.5 million users and boosting revenue by 16%. Notably, he contributed over $5 billion to Siemens' global revenue through innovative product launches and marketing strategies involving VR and partnerships with top athletes.

At Albertsons, Francisco's leadership has profoundly shaped its success and progress over the past year, positioning it as a health, pharmacy, and nutrition leader. Under his marketing visionary guidance, Albertsons has seen several million dollars in incremental sales, a 46% increase in brand awareness for their Nutrition, Digital Health, and Pharmacy division. He grew marketing's contribution to sales by 73% and improved Marketing ROI by 144% in two years.

Championing a transformative brand marketing experience that democratizes well-being through accessible technology and tangible rewards, Francisco was a trailblazing force in the launch of Sincerely Health™, a holistic wellness management solution offering personalized recommendations, wellness tracking, and grocery savings as incentives. He also implemented initiatives like the Nutrition Insights tool within the platform, promoting healthier lifestyles across diverse populations by enabling customers to make informed food choices aligned with USDA’s MyPlate guidelines. He’s helped Albertsons position itself as a provider of easy and rewarding healthy living, fostering customer loyalty and lifelong relationships.

Francisco was recently named one of the Most Innovative CMOs of 2024 by Business Insider. He also received the Curiosity Award from SurveyMonkey for his digital innovation and commitment to customer insights. Additionally, Francisco has been recognized twice as a Top 100 Product Marketing Influencer Worldwide and three times as a Top Product Marketing Mentor. His achievements highlight his dedication to excellence and impact on the marketing industry.