Denise Foley

VP of eCommerce & DTC Bollman Hat Company

Denise Foley is the current VP of eCommerce & DTC for Bollman Hat Company where she leads the strategy for 3 branded websites, Amazon and other marketplaces. Having been in the eCommerce space over 10 years, Denise has an abundance of experience in strategy and execution of digital commerce and has successfully been a part of, and led new brands & site launches, site re-platforming, and recovery projects for companies such as Bollman, Rite Aid, and Pet360 (acquired by PetSmart).