eTail Palm Springs 2025
February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Chayse Joubert
Sr Director- Digital Transformation & Strategy Fossil GroupDay One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies
3:15 PM Track 4: Panel: Harnessing The Growing Power Of The Creator Economy
- Exploring strategies to collaborate with influencers and content creators to boost brand visibility and engagement.
- Leveraging user-generated content (UGC) to foster community engagement and authenticity.
- Implementing affiliate marketing programs to capitalize on creator endorsements and drive sales.
- Utilizing analytics to measure the impact of creator collaborations and optimize ROI in the creator economy.
4:15 PM Track 3: Panel: Using First-Party Data to Drive Retention In A Walled Garden Era
- Understanding the importance of first-party data amidst the challenges posed by walled gardens in digital marketing.
- Discussing strategies to effectively leverage first-party data within walled-garden environments for targeted marketing and personalized customer experiences.
- Sharing insights and best practices from industry experts on overcoming barriers and maximizing the value of first-party data in a walled-garden ecosystem
Check out the incredible speaker line-up to see who will be joining Chayse.
Download The Latest Agenda