Lee Carson, Director, Digital Experiments, Marriott Building a successful optimization program presents an array of obstacles, from executive education and buyoff, to balancing the right resources to support it. How do you scale it to support the needs of each organizational branch? Marriott shares how it grew its program swiftly by evangelizing its progress and success, and then pivoted to meet needs of its Omni-channel strategies. In this session: See the process that helps build trust in the optimization program Learn how a customer-centric approach is key to program success Hear key considerations for building an optimization program that scales across channels