In this episode of eTail Unplugged, we sit down with Jeremiah Curvers, CEO and Co-Founder of Polysleep, to explore the brand’s transformation from a DTC mattress-in-a-box company to a leader in sleep wellness innovation. Curvers shares how Polysleep has adapted to post-pandemic changes in talent acquisition and shifting consumer behavior. Discover the brand’s storytelling strategies that forge deep customer connections and inspire loyalty.

As an e-commerce marketer, if you're struggling with one of the following, this webinar is a must-see. Key topics discussed include:

• Decreasing marketing metrics that matter: acquisition, engagement, conversion, and retention
• Too heavy a reliance on impersonal demographic segmentation methods to “understand” the audience
• Campaigns that are differentiated enough from competitors’
• Trying to figure out how to survive and stand out amid Amazon’s dominance

Speakers:

• Sameer Patel, CEO of Kahuna
• Rich Lesperance, CMO of Swap.com
• Brett Goldberg, Co-CEO & Co-Founder of TickPick
• Ted Silverman, Director, Member Communications, from Rue La La

Tune in to see how V12 Data and BMW discussed:

• Implementing omnichannel strategies to target in-market shoppers
• Identifying consumers who have recently visited your store—or a competitor's location
• Lessons learned on turning in-market shoppers into new customers

Speakers:

• Anders Ekman, CEO of V12 Data
• Michael Engler, Head of Strategy Premium Experience - Future Retail, BMW

Key Takeaways:

• Learn how to create a relevant, AI-driven search experience that offers the right results for everything from simple head queries, to complex long tail queries and more
• Discover how Monoprice uses clever merchandising tactics to highlight products shoppers are most likely to buy
• Learn how creating a more intuitive site search experience helped Monoprice reduce the path to purchase and increase conversions

Speakers:

• Nelson Fisher, Product Manager, Monoprice
• Monal Patel, Chief Product Officer, Unbxd

Key Takeaways:

• Discern what digital content and product page characteristics consumers actually care about from the rest
• Find out what motivates consumers to pay more while shopping online
• Hear how consumer preferences differ by product type and age range

Keynote Speaker:

• Malcolm Faulds, EVP of Marketing, Salsify
  

Key Takeaways:

• Understanding the differences between managing and mastering audiences
• Discovering a path to achieve audience mastery 
• Uncover best practices and lessons learned on how to apply audience mastery in your organization

Speakers:

• Steve Riegel, Sr. Director, Audience Innovation, Merkle
• Michael Klein, Head of Industry Strategy – Retail, Travel & CPG, Adobe

Discover how to drive e-commerce conversions through emulating that same in-store luxury experience online: 

• Analyze the trends and learn how to thrive in a heavily saturated world of e-retail
• Understand how personalized AI can transform and boost the success of your business
• Featured customer case study to speak to success of implementing AI personalization within their retail site

Speakers:

• Amede Hungerford, Chief Marketing Officer at Reflektion, Inc.
• Shai Tamari, Solution Architect, at Reflektion, Inc.

Advertisers are pouring budgets into Connected TV—but are they spending wisely? We’ve reviewed over one billion dollars in transactions sourced from Connected TV campaigns run across the SteelHouse platform. The data makes it clear: there is a better way to build your CTV strategy, and it’s all about prioritizing conversions and revenue.

We’ll share real-world insights, sourced from our savviest advertisers, to illustrate how they used CTV to navigate common marketing challenges and drive direct-response performance. Whether it’s spinning up a campaign with little lead-time, adjusting for a long or short purchasing cycle, or nailing promotion for Black Friday—you’ll learn everything you need to bring nimbleness and ingenuity to your own CTV strategies.

During this webinar, we will explore how having a unified, automated, and integrated operation provides a pleasant customer experience throughout the buying process. From product visibility and seamless check-out to customer service and full transparency, supply chain performance determines B2C success. In this session, we will share expertise with combining order orchestration and fulfillment using cloud-based platform consolidation to create an omnichannel experience.

If the following KPI’s are part of your commerce fulfillment experience strategy, and we imagine they are, then you need to attend this webinar.

• Improve order delivery speed, predictability, and accuracy.

• Provide superior and differentiating customer service.

• Increase external supply and sourcing alternatives. 

• Increase flexibility of distribution/fulfillment capabilities and coverage.

• Increase process efficiency, reduce cost, and optimize profit.