Whitepaper & Video Center

This report provides a comprehensive analysis of the current trends, strategies, and challenges faced by retail and eCommerce leaders in the rapidly evolving marketplace landscape. It highlights the significant role of third-party marketplaces in driving sales, with most companies relying heavily on these platforms for a substantial portion of their revenue. Key strategies for optimizing sales include enhancing product listings, leveraging user-generated content, and implementing dynamic pricing and product sampling programs.

AI marketing tools are now essential for your brand, but do you know where to start? We’ve created an AI marketing tool kit for growth to help brands understand how the application of AI and automation can create exceptional digital customer experiences. One Emplifi client discovered 97% of inquiries through our AI-powered chatbot were correctly answered, dropping calls by 39% and customer wait times by 29%. This kind of efficiency and results is available now across your social media, eCommerce, and care teams. Discover how AI marketing can revolutionize your workflows and results.

eTail Boston 2024 was a remarkable event, filled with insightful sessions, innovative ideas, and engaging conversations. From Warby Parker's keynote to the final panel with Thousand Fell and Adore Me, speakers inspired attendees to confidently navigate the evolving retail landscape. This post-event report offers a detailed recap, including key highlights and emerging themes. We look forward to continuing the momentum at eTail Palm Springs in February 2025!

This report, based on a survey of marketing leaders at top business to-consumer (B2C) brands, explores the barriers marketers’ encounter in effectively utilizing their customer data. The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives.

Discover how media companies are future-proofing their revenue strategies in our latest report. Based on a survey of 100 industry leaders, the findings reveal that 92% expect advertising to remain a primary revenue model, with 69% enhancing data analytics capabilities. Learn how publishers are leveraging first-party data and various revenue strategies to drive growth. Essential for those seeking the latest trends and strategies in retail and ecommerce. Gain insights into audience engagement, data-driven advertising, and industry benchmarks.

Retailers already use generative AI (GenAI) to provide personalized product recommendations, generate accurate forecasts of future demand, and more. However, there are still significant questions and challenges surrounding the use of generative AI in the sector, particularly when it comes to ethics and consumer sentiment. This report reveals what future capabilities lie in store for this technology in the retail industry. It also explores what retailers are doing to successfully leverage AI in the current retail environment and how they plan to expand their use of AI in the future.

This report explores the critical role of advanced technologies like CX platforms, automation, artificial intelligence, and real-time data analytics in improving the customer experience in retail and eCommerce environments. The report also underscores the importance of automation in creating personalized customer journeys and the crucial role of AI and real-time data analytics in enhancing the customer experience.

Personalization has become a hallmark of retail eCommerce marketing and sales because it provides customers with a more tailored experience and improves customer loyalty. Many retailers and brand manufacturers have leveraged personalization to great effect over the past few years. This report explores how retailers can use new technologies and customer-centric strategies to move beyond demographic personalization and deliver targeted experiences for each customer.

Retail technology is playing an increasingly important role in shaping the consumer shopping experience. From automated customer service solutions to immersive online shopping experiences, the latest tools are forever altering the way retailers interact with and serve their customers. This report explores the latest technology trends in the retail industry, revealing how businesses can leverage new solutions to improve the customer experience across multiple touchpoints. It also examines some of the challenges retailers face in deploying new technology and what plans they have for the future.

Despite the ongoing dominance of giants like Amazon, the retail eCommerce space is becoming more competitive. Not only are more brands and retailers selling products on third-party marketplaces, but they have begun launching marketplaces themselves to target niche audiences and generate more return business. This report explores how retailers are expanding upon the fundamentals of marketplace eCommerce to create a more lucrative future. It also identifies the challenges and opportunities associated with selling on third-party marketplaces and launching one internally.

Lenient return policies, generous promo code offerings, and reseller options may have helped grow the ecommerce ecosystem, but Riskified’s research shows that abuse of these same policies has become a significant problem for merchants. In fact, Riskified’s data show that policy abuse costs some merchants even more than chargeback fraud, and likely amounts to more than a hundred billion dollars of loss across the ecommerce ecosystem. Riskified commissioned the WBR Insights research team to survey more than 300 leaders from a variety of merchant companies across the world, each reporting more than $500 million in total annual revenue.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. Now, we’re breaking down the main challenges facing retailers today, and how to solve them – from masting customer communications in eCommerce, to retaining customers, to embracing hyper-personalization, and more, we’ve truly got something for everyone.

Despite recent gains by Amazon, Walmart remains the world’s largest company by revenue for now. The secret of Walmart’s success can be found in an agile and constantly evolving omnichannel marketing strategy. In this special case study, we take a deep dive into some of innovations in marketing which are keeping Walmart at the top of its game and one cautionary tale which could derail it if it’s not careful.

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives that capture the moment in time we’re living in. In our first innovation briefing to kick off the 2023 eTail events, we’re giving you exclusive access to how major retailers such as Amazon, Walmart, Tiffany & Co., Sephora and more are preparing for the year ahead and taking their strategies to the next level.