eTail Virtual Summit & Expo 2021

February 23 - 25, 2021

Online (ET)

Whitepaper & Video Center

Strengthening Brand Identity When Owning, Participating in, and Competing with eCommerce Marketplaces

As eCommerce retailers continue to adapt in the context of Amazon, owned eCommerce marketplaces are becoming increasingly popular. Retailers must determine whether to join an existing marketplace to expand their reach, adopt their own marketplace and onboard channel partners, or stick with traditional eCommerce and compete. In this report, we explore how retailers can both capitalize on growth and protect their brands in evolving marketplace environments.

Embracing Social Commerce: Strategies, Successes, and Future Investments Among Retailers

New social commerce strategies are supercharging how brands interact with their customers and sell using social media. In this new report, eTail uncovers what techniques and technologies will be key to success in 2020. Find out what the future holds for you; download your copy here!

Retail CX and Data Management Strategies in 2020

As retail organizations continue to adapt to omnichannel customers, they are prioritizing new and emerging data-driven technologies to build more contextualized customer experiences. eTail, Arm Treasure Data, and the WBR Insights research team conducted a retail industry survey to establish the strategic priorities of retail leaders for 2020 regarding the collection and management of customer data. We also looked at how that data will be leveraged to enhance customer experiences and help forge stronger customer relationships. This report hones in on those findings to uncover how retail leaders will leverage data in the New Year to build a better customer experience.

eCommerce Innovation Briefing - October 2019

In our latest eCommerce Innovation Briefing, we’re giving you an exclusive look at how major retailers such as Mattel, Rent the Runway, Fabletics, and more are preparing for 2020 and beyond.

Embracing the Journey to Discovery: The New Rules of Retail Search & Acquisition

In this 2020 report, we explore how retailers are adapting their search engine marketing (SEM) strategies to take advantage of Google’s changes. Within this broader examination, we highlight how retailers are using visual content, especially interactive content, to target users more effectively. We also note the growth of onsite strategies like incorporating newer technologies to offer enriched experiences for users.

Campaign Intelligence: How Retail Marketers Use Customer-Focused ID Management to Increase Satisfaction & Profitability

Advanced personalization and ID management technologies are enabling retailers to pinpoint who their best customers are, then tailor marketing opportunities for them in more innovative ways. Using ‘campaign intelligence,’ marketers can establish a cohesive customer identity across digital and physical environments. This report highlights this “offensive strategy of data” and how the resurfacing of customer-focused ID management helps retailers increase customer engagement, satisfaction, and profitability.

How New Tech is Creating Seamless Mobile Shopping Experiences!

Fresh for 2019, this new mobile report will show you what your peers are up to in the hot field of mobile commerce. 

How Sephora Integrates Physical Retail With Its Digital Marketing Strategy

Many organizations are adopting an omnichannel approach, but what makes Sephora’s strategy different from others in the retail cosmetics sector is the unique way that the retailer incorporates data into its omni-channel marketing components. Download the report today!

Whitepaper: Meet Jetblack

Walmart’s new AI-powered concierge shopping service, courting a new kind of customer and changing the way people shop.

Accelerating AI Adoption to Build Better Customer Interactions

As customers become more reliant on digital technology, retailers are becoming more sophisticated in how they personalize and contextualize experiences. In this 2019 eTail West report, we explore how retailers are redefining the customer experience with data-driven personalization as they step into this inevitable digital future.

2019 eCommerce Innovation Briefing

In our new eCommerce Innovation Briefing, we’re giving you an exclusive look at how major retailers such as Adidas, Chubbies, Nike, and Zappos are preparing for 2020 and beyond.

eCommerce Innovation Briefing - December 2018

In our second briefing of 2018, we look at the latest strategies being implemented by companies like Apple, eBay, PetSmart, Home Depot and more!

eCommerce Innovation Briefing - October 2018

A glimpse into how major retailers are finding new paths forward and positioning themselves for success in 2019 and beyond

The State of Customer Acquisition

Retail marketers are under tremendous pressure to acquire new customers—usually at the mercy of frequent promotions and mass discounts that may devalue their brands. Now, 95% of marketers claim they would be interested in using or learning more about gated offers, with 78% of retailers claiming they would leverage gated offers to acquire customers today. This Consumer Markets report reveals the current state of customer acquisition and how marketers are confronting the challenges of a noisy marketplace.

Delivering on the Experiential Retail Opportunity: Intelligent Appointment Scheduling for Every Engagement

More than ever before, brands are turning to in-store experiences to underline the best things about their products and deliver truly memorable interactions to their customers. In this new report, learn how TimeTrade and NYX work together to deliver on world-class experiential retail strategy. 

2017 eTail East eCommerce Innovation Briefing

In this brief report, we give a snapshot of how several small and large retailers are accepting omnichannel growing pains, prioritizing customer experience, and reaping the benefits. Click the banner to the left to download the paper now!

Want even more reading material? View whitepapers and reports from our 2019 event.

2019 Media Center