Tara Nordquist

Tara Nordquist is Director of Product and Customer Experience for Hayneedle, a leading online home furnishings and décor retailer. Tara began her career as a web developer building unique digital experiences for national brands that included Ikea, Porsche, American Standard and the Olympics on NBC before transitioning into managing project portfolios and building high functioning delivery teams. She joined Hayneedle in 2011 and currently leads a team of Product, UX and Project Management professionals responsible for building a first-class experience for Hayneedle customers, as well as differentiating the company from its competition across all aspects of e-commerce. She works closely with marketing, merchandising, technology and operations teams to create, implement and optimize solutions that are equally valuable to customers, the Hayneedle brand and the company’s growth.