Tradeswell helps brands and agencies uncover incremental growth with predictive analytics for retail media. Retail media has grown rapidly and is tracking to cross $50b by the end of 2023 but most platforms still rely on outdated attribution to measure its impact. Industry standard approaches rely on last touch attribution, which doesn’t control for exposure to advertising on other channels or for external factors like pricing, promotion, or seasonality. The result is inflated ad-attributed sales and ROAS, which obscure opportunities to optimize. Tradeswell’s platform uses machine learning to isolate only the incremental impact retail media has on sales and provide easily actionable recommendations on how to optimize your existing spend to drive more sales for the same investment, improving your ROI.