BorderX Lab develops technology that helps international brands sell quickly to China in a transparent, safe and profitable fashion.

The company’s mobile marketplace, the Beyond 别样 Shopping Discovery App, recreates the safe, high-quality online shopping experience of leading US and European retailers and brands for Global Chinese shoppers. It provides guaranteed authentic products at authentic prices, a rarity in China.

BorderX Lab uses curated, influencer and user content to spur demand among China’s emerging middle-class for US and European brands like Saks, Everlane, Bloomingdale's, Finish Line, Harrods, Barney's and Alexander Wang.

The company’s technology provides brands a turn-key solution to easily capture demand including China localization, payment, customer service, influencer marketing and logistics.  

BorderX Lab has over 160 team members located in Silicon Valley and Shanghai. The company blends the best in Silicon Valley technology and China experience.