February 24 - 27, 2025
JW Marriott Desert Springs, Palm Springs, CA
Afterpay recently joined Cash App and Square as a part of Block, a digital payments and financial services company offering retailers access to the largest network of next gen shoppers. Born in the wake of the 2008 financial crisis, Afterpay’s core installment payment offering was designed for the credit-averse consumer. Nearly a decade later, 20 million customers worldwide have discovered the benefits of Buy Now, Pay Later through Afterpay’s partnerships with top retail brands online and in stores. Afterpay’s mission to power an economy where everyone wins also extends to our merchant partners who report increases in AOV, customer frequency, and new to file customers. Cash App’s mission is similarly focused on financial wellness with an aim to redefine the world’s relationship with money by making it more relatable, instantly available and universally accessible. Cash App Pay—the latest innovation from the Cash team—allows customers the ability to shop with their favorite brands and pay for their purchase using their Cash App balance and their linked account. In turn, our merchant partners unlock access to a valuable audience of highly engaged, and difficult to reach consumers across the US. Afterpay and Cash App are wholly owned subsidiaries of Block, Inc. (NYSE:SQ).