Heap automatically tracks every action a user takes on your website or mobile app–every click, pageview, tap, swipe, and more. This means that anyone in your business can access data in Heap instantly without relying on engineers or data teams to write tracking code. Also, because everything is tracked automatically, you can look back retroactively without needing to think upfront what you want to track. Product managers, data analysts, marketers, customer success managers, and others at companies like Zendesk and Esurance use Heap to learn about their users.