Zack Miskel | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Zack Miskel

Associate Vice President of Strategic Planning and Growth DefenAge

Zack Miskel is an innovative brand strategist and entrepreneur with a deep expertise in digital marketing and product development. As the Associate VP of Brand Strategy and Growth at DefenAge, Zack spearheads the strategic direction and growth of the brand's direct-to-consumer line. In this role, he leads a multidisciplinary team in creating integrated marketing strategies that bridge email, text messaging, and direct mail, all while ensuring the customer experience remains at the forefront of every campaign. With a background that spans diverse industries, including deep molecular science, healthcare, and luxury goods, Zack has developed a proven track record of driving measurable growth and maximizing profitability. His client roster has included industry leaders such as Thermo Fisher, OncoCyte, and Abrazo Community Health Network, as well as global consumer brands like AT&T and MINI Cooper. At the global marketing agency Antonio & Paris, Zack played a pivotal role in uncovering growth opportunities and driving brand innovation through human-centered strategies. Named a Nashville Business Journal Top Executive on the move in 2023, Zack is passionate about harnessing data and insight to build brand equity while engaging consumers on an intimate level. Whether managing strategic presentations or developing comprehensive brand strategies, Zack excels at crafting tailored solutions that not only meet but exceed business goals.

Monday February 24: Customer Loyalty Summit (retailer only)

4:00 PM CL: Keynote Panel: Mastering Marketing Mix: What’s the Ideal combo of Email, Text, and Direct Mail for Optimal Engagement?

  • Exploring the strategic integration of email, text messaging, and direct mail to enhance engagement and conversion rates 
  • Analyzing consumer preferences and behaviors to determine the optimal balance of channels 
  • Discussing effective methods for synchronizing messaging across channels 
  • Providing insights into measurable results in marketing campaigns using this integrated approach

Check out the incredible speaker line-up to see who will be joining Zack.

Download The Latest Agenda