Weston Norris | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Weston Norris

CRO Elevate Digital

Weston Norris serves as the Chief Revenue Officer at Elevate Digital, where he is dedicated to transforming customer experience into a strategic growth driver. Drawing on a distinguished career with leadership roles at Salesforce and Dell EMC, Weston specializes in crafting innovative Go-to-Market strategies and building high-performance sales organizations. His focus on fostering collaboration and delivering tailored solutions enables businesses to unlock their full potential in today’s digital-first landscape.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

3:15 PM Panel: Harnessing The Growing Power Of The Creator Economy

  • Exploring strategies to collaborate with influencers and content creators to boost brand visibility and engagement. 
  • Leveraging user-generated content (UGC) to foster community engagement and authenticity. 
  • Implementing affiliate marketing programs to capitalize on creator endorsements and drive sales. 
  • Utilizing analytics to measure the impact of creator collaborations and optimize ROI in the creator economy. 

4:15 PM Panel: Elevating Your Content Strategy With Video

  • Creating engaging video content that showcases products and tells compelling stories. 
  • Optimizing video content for different platforms and audience segments. 
  • Using analytics to measure video performance and refine content strategy. 
  • Incorporating interactive elements to enhance viewer engagement and conversion rates. 

Check out the incredible speaker line-up to see who will be joining Weston.

Download The Latest Agenda