Umesh Sripad

Chief Product Officer PureRed

Umesh Sripad brings more than 16 years of experience in digital technologies, product innovation, and data and insights to the role. Most recently, he served as SVP and Chief Digital Officer at Bed Bath & Beyond, where he led product, engineering, data and analytics, and site merchandising teams in delivering compelling digital experiences, executing digital-first strategies, and orchestrating digital business growth. Prior to Bed Bath & Beyond, Sripad served as Chief Digital Officer for IKEA USA, where he managed the full range of digital strategies and investments to drive omni-channel growth. During his tenure, he built a $2B digital business and led a team of over 300+ to execute transformation investments. Prior to that time, Sripad played an instrumental role at Overstock.com, building a unique loyalty program to retain and grow customer lifetime value.