eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Sue Cho, Head of Lifecycle Marketing at Calm
Calm Logo

Sue Cho


Head of Lifecycle Marketing
Calm

Check out the incredible speaker line-up to see who will be joining Sue.

Download The Latest Agenda

Transform SEARCH Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform EMAIL + RETENTION Summit

Monday, February 24th, 2020


11:00 AM Keynote: Better Than Best Practices: Creating Your Own Secret Sauce

As an email marketer, people are always asking for best practices, expecting a “secret sauce” combination of what drives revenue: “When is the best time to send an email?” “What types of subject lines work the best?” The truth is, the best practice for your company will be based on your own data. Calm is building out an email program that’s optimized based on Calm’s own users’ behaviors. Discover why Calm members are asking to be re-subscribed to emails and sharing screenshots of their emails on their social media. In this session, we’ll explore:

  • Campaigns that cater and serve what’s most important to the user, not the company. No personalization engine required.
  • Building your own baseline with a data-driven approach that caters to your business, instead of following industry best practices that may be irrelevant.
  • How to identify and utilize behavioral data to optimize for engagement, conversion and retention.

4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT 

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform TECH Summit

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End

Transform UX + MERCHANDISING SUMMIT

Monday, February 24th, 2020


4:30 PM Cocktails & Conversations (Retailer-Only): Connect With Retail Peers From Similar Sized Organizations

Relax with a cocktail and chat with other retailers in your vertical who share your pain points. You’ll meet the peers who can give you tons of advice and technology recommendations.

1. 0-25 Million in online revenues 
Hosted By: Kari Slater, VP, Digital Marketing & eCommerce, SCOUT

2. 25 – 100 Million in online revenues
Hosted By: Gabriela Cruz, Senior Manager, Digital Marketing, Bliss

3. 100 – 500 Million in online revenues
Hosted By: Sue Cho, Head of Lifecycle Marketing, Calm

4. 500 Million+ in online revenues
Hosted By: Jean-Marx Mantilla, Digital Marketing Director, Lands’ End