February 24 - 27, 2020
JW Marriott, Palm Springs, CA
Day 2: The Evolution Of Digital & Omni-Channel
Wednesday, February 26th, 2020
- Knowing your customers: How do you create strong brand loyalty that increases the lifetime value of your customers?
- Assessing your value proposition: What is your unique position in the market and in the minds of consumers?
- Really understanding who you are as a brand: How do you communicate your brand promise and become more relatable to customers?
- Focusing the team on desired outcomes: What does it take to build a team that knows the important role they play in the success of the business?