eTail Virtual Summit & Expo 2021

June 29 - July 01, 2021

Online (ET)

Shannon Delany-Ron, CMO at JamesAllen.com
JamesAllen.com Logo

Shannon Delany-Ron


CMO
JamesAllen.com

Check out the incredible speaker line-up to see who will be joining Shannon.

Download The Latest Agenda

Day One – Tuesday, June 29 2021

Tuesday, June 29th, 2021


4:25 PM Stack and Strategies to Engage the Omnichannel Customer

Customers interact with brands across a variety of channels and expect brands to reflect their previous interactions with every new touchpoint. Learn from leading marketing leaders on how they’ve architected technology and strategies to ensure the customer experience is consistent and friction-free.

 

Attendees of this session will learn: 

• Why best in breed solutions can work better than monolithic MarTech stacks

• Strategies for connecting to the customer experience beyond traditional marketing channels

• Metrics that matter in measuring the customer experience is consistent across all touchpoints

• Strategies that keep customers engaged in between transactions