Sarah Coles

Vice President of Strategy Persado

Sarah Coles is the Vice President of Strategy at Persado. She is responsible for go-to-market strategies for new Generative AI products at Persado. She combines her passion for language, personalization and technology to help companies use the power of words to influence human behaviors. Sarah’s background spans marketing, product, sales, CRM and content development at both tech start-ups and marketing agencies. She brings her broad experience to Persado to help customers blend the power of human interactions and Generative AI to create brand messaging that ultimately motivates shoppers to purchase. Sarah has a BA in Journalism from the University of Maryland and a MBA from New York University.