eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Samantha Howe, VP, Content & Community at Grove Collaborative
Grove Collaborative Logo

Samantha Howe

VP, Content & Community
Grove Collaborative

Check out the incredible speaker line-up to see who will be joining Samantha.

Download The Latest Agenda

Day 1: eCommerce And Omnichannel Growth Drivers

Tuesday, February 25th, 2020

4:50 PM Panel Discussion: Shaping And Executing Your Influencer Strategy

Influencer marketing is hugely popular but it can be easy to make mistakes and invest in the wrong strategy for your audience. Panelists from Good American, Fabletics, Shopstyle and Grove Collaborative will share their approaches and the key factors to consider when you are mapping your influencer campaign. Discuss ideas for:

  • Adjusting internal thinking from highlighting product and your brand, to highlighting your fans
  • Bolstering impressions with well known social influencers
  • Tracking attribution via individual codes and coupons
  • Ensuring authenticity from your brand ambassadors’ content, but also ensuring they follow brand protocol
  • Funding influencers: not all are the same. Lessons learned from spreading budgets and time
  • Don’t forget your “everyday” advocates: tracking, embracing, and empowering fans