Samantha Howe | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Samantha Howe

VP, Content & Community Grove Collaborative

Samantha Howe is Vice President of Content & Community at Grove. Since joining Grove in 2016, Samantha has played a critical role in growing Grove's marketing & social presence to help create the 1BN company it is today.  Samantha oversees the Influencer Marketing, Events, Partnerships & Content Marketing, and Social Media Content Strategy teams at Grove, focused on creating a range of touch points to develop brand loyalty & high engagement with the Grove customer base.

Samantha started her career in London where she worked at Sony Music, BMG & Mediacom creating innovative entertainment partnerships  and, more recently after a move to SF, she ran her own Social and Influencer marketing consulting agency developing social strategies for brands like Google, Sling Tv & Capital One. Samantha is based in Mill Valley and lives with her British Husband, 3 kids &  puppy. 

Check out the incredible speaker line-up to see who will be joining Samantha.

Download The Latest Agenda