Sabrina Cherubini | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Sabrina Cherubini

SVP of Brand & Digital Hanky Panky

Sabrina Cherubini, SVP Brand & Digital at Hanky Panky Sabrina Cherubini is the SVP of Brand & Digital at iconic lingerie brand, Hanky Panky, where she oversees accelerating global growth through the power of creative, brand building, and digital innovation. An experienced inspirational and collaborative leader, Sabrina excels in motivating and mentoring teams, especially with her vast knowledge surrounding executing strong-consumer-centric strategies in a fast-paced environment. Sabrina is adept at growing global brand revenue and equity based on her previous experience at lead advertising firms, including Leo Burnett, Havas, and Publicis. After 10 years, she left the agencies and led marketing and customer strategies for apparel brands in fast-growing startups and U.S. Fortune 500 companies, such as Ann Taylor & Loft. Sabrina’s work at Hanky Panky was awarded with The Lead 60 – top brand in marketing innovation in 2023 and CommerceNext – Leaders to watch in 2024


Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

9:35 AM KEYNOTE PANEL: C-Suite Synergy: Achieving Cross-Functional Collaboration and Organizational Growth

  • Fostering clear communication channels between departments to align strategic goals 
  • Implementing shared metrics and KPIs to encourage collaborative efforts 
  • Holding regular cross-functional meetings to address challenges and leverage opportunities 
  • Empowering teams with tools and resources to facilitate seamless collaboration and innovation 

Check out the incredible speaker line-up to see who will be joining Sabrina.

Download The Latest Agenda