Sabrina Cherubini

SVP, Brand & Digital Hanky Panky Ltd

Sabrina Cherubini is the SVP of Brand & Digital at iconic lingerie brand, Hanky Panky, where she oversees accelerating global growth through the power of creative, brand building, and digital innovation. An experienced inspirational and collaborative leader, Sabrina excels in motivating and mentoring teams, especially with her vast knowledge surrounding executing strong-consumer-centric strategies in a fast-paced environment.

Sabrina is adept at growing global brand revenue and equity based on her previous experience at lead advertising firms, including Leo Burnett, Havas, and Publicis. After 10 years, she left the agencies and led marketing and customer strategies for apparel brands in fast-growing startups and U.S. Fortune 500 companies, such as Ann Taylor Loft.

Currently, Sabrina heads all of Hanky Panky’s brand and DTC strategies from initial planning to execution. She guides the team in ensuring program effectiveness as it relates to brand growth, as well as ensures overall success by maintaining the Hanky Panky’s reputation as both a pioneer and leader within the intimates apparel industry.