eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Ruth Zive

Head of Marketing ADA

Ruth is a skilled and metrics-driven marketing strategist who believes in evidence-based revenue growth through the coordination and alignment of marketing and sales processes. Ruth has worked for two decades serving B2B clients in the technology, financial services and non profit industries. Currently, Ruth is Head of Marketing at Ada, where she oversees Growth, Product Marketing and Business Development. Ada is the leader in Automated Customer Experience, and enterprise customers across the globe use Ada's software platform.

Check out the incredible speaker line-up to see who will be joining Ruth.

Download The Latest Agenda