Robbi Webb

VP, eCommerce amika

Robbi Webb is the Vice President of E-commerce at amika, a high growth premium haircare brand. With over 19 years in the digital commerce realm, Robbi’s expertise has been pivotal in transforming the amika DTC business from a budding startup to a market leader. A University of North Carolina, Greensboro graduate with a passion for innovative marketing and digital strategies, Robbi’s journey in e-commerce began in fashion at Armani Exchange before making a jump into jewelry at Alexis Bittar and then landing in beauty for the last 6 years at amika. Here, she has created massive growth for the DTC business by spearheading the adoption of AI for a more personalized customer experience, leading to a notable increase in profitable customer retention.

What truly sets Robbi apart is her unique blend of tech-savvy and customer-centric approaches, driving a multi-figure increase in online revenue and global brand expansion. Beyond just numbers, Robbi is a champion of sustainable e-commerce practices, integrating them seamlessly into amika’s DTC presence. Her leadership style mixes analytical prowess with a genuine empathy for her team, fostering a culture of innovation and safety. As a thought leader, Robbi frequently shares insights at industry events and in publications, always looking ahead to the next big thing in DTC and e-commerce.