eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Rebecca J. Becker, Director, Digital Merchandising & Operations at Lands’ End
Lands’ End Logo

Rebecca J. Becker

Director, Digital Merchandising & Operations
Lands’ End

Check out the incredible speaker line-up to see who will be joining Rebecca.

Download The Latest Agenda


Monday, February 24th, 2020

9:50 AM Keynote Panel: Maximizing Your Online Merchandising: Unifying Search And Product Recommendations

How can you use a customer’s search behavior to inform your merchandising? What are the ways that retailers are personalizing their product offerings based on browsing patterns and data? This panel answers these questions and presents actionable, detailed ways to maximize your online merchandising strategies.  Receive take-aways from Levi Strauss and Lands’ End as they present ideas for:

  • Ensuring preview search has the most relevant products and content to draw in the browsing customer
  • Programming natural language processing for specific inquiries for top products to surface
  • Using AI to generate accurate merchandising opportunities for customers’ individual preferences 
  • Funneling through products to ensure surfaced products become more tailored as customers browse