Puja Agrawal

Director of Product Management Lululemon

Director, Product Management | Digital Commerce & Transactions | Lululemon Puja Agrawal loves turning challenges into opportunities and creating experiences that are intuitive and customer centric. She has driven major digital transformations by listening to customers, staying curious, and innovating in digital commerce. At Lululemon, she leads commerce and transactions - from cart to returns - ensuring every interaction is seamless. She believes in rapid experimentation, data-driven decision-making, and continuously reimagining what’s next.

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

4:45 PM Track 1: Client Case Study: Elevating Post-Purchase to Build Lasting Loyalty

In today’s omnichannel retail landscape, a seamless and connected shopping experience is crucial. While brands focus on optimizing the path to purchase, the post-purchase experience is where customer loyalty is truly won. This session will explore how lululemon is leveraging unified commerce strategies to enhance fulfillment, drive guest engagement, and turn returns into retention opportunities. Learn how technology can solve key pain points and transform the post-purchase journey into a competitive advantage.

Key Takeaways:

Unified commerce is essential – Consistency across all touchpoints drives customer satisfaction.
Technology streamlines post-purchase – Innovations in tracking, returns, and exchanges enhance the guest experience.
Returns are an opportunity, not a challenge – Rethink returns as a loyalty-building moment.
Actionable insights for retention – Strategies to transform friction points into customer engagement wins.

Check out the incredible speaker line-up to see who will be joining Puja.

Download The Latest Agenda