eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Paul Goodman

Co-Founder & CFO Pura Vida

Paul Goodman is the co-founder and CFO of Pura Vida Bracelets. As a graduate of San Diego State University with a degree in finance, Goodman and his business partner, Griffin Thall, created their own artisan-made jewelry company following a life-changing trip to Costa Rica. In the 9+ years since, Goodman has used his finance and operations expertise to develop Pura Vida Bracelets into a multi-million dollar and globally-recognized company, making it one of Inc.’s “5,000 Fastest Growing Companies in America,” providing jobs to more than 750 global artisans, and raising more than $2.2 million for charitable causes. An avid surfer, traveler and sushi lover, Goodman was also featured in Forbes’ 2015 "30 Under 30" list.

Check out the incredible speaker line-up to see who will be joining Paul.

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