Niraj Nagrani | eTail Palm Springs

Wednesday, February 25

3:20 PM Track 2: Panel Discussion: Mastering the Multichannel Mix—Maximizing Impact with D2C, Wholesale, and Marketplaces

In today’s retail game, success means nailing a lively multichannel mix that effortlessly blends D2C, wholesale, and marketplaces to catch customers wherever they love to shop. Each channel has its own perks and quirks, and cracking the code means staying nimble, connecting the dots smartly, and wielding data like a pro. Join this panel of retail rockstars as they share their favorite tricks to supercharge impact across channels—helping brands spread their reach, crank up sales, and build unbreakable bonds with customers in the fierce retail arena through things like:

Building a unified approach that leverages each channel’s unique strengths for broader reach and deeper engagement
Maintaining pricing, inventory, and brand consistency across platforms to prevent channel conflict
Harnessing customer data from every touchpoint to fuel smarter marketing and personalized experiences
Tracking performance and optimizing resources to ensure every channel contributes to your bottom line