Nick Opderbeck

VP Sales, West GroupBy

Nick Opderbeck has spent the past decade helping retail ecommerce companies optimize their site experience. He is passionate about driving intuitive and personalized ecommerce experiences which ultimately convert better for his clients. He’s a strong believer in user research to better understand how users interact with digital properties.

After spending a great deal of his early career with Endeca (now Oracle) he joined a number of former colleagues at GroupBy to continue building the next generation site search & merchandising platform.

In his spare time he owns and operates a small winery, Nero Cellars, with friends in the Bay Area. Our wines are available in 20+ restaurants and wine bars or available through our tasting rooms in Oakland, CA or Healdsburg, CA.