Mike Woods

SVP, Sales & New Client Engagement Affinity Solutions

Mike Woods is SVP New Client Engagement for Affinity Solutions where he leads client acquisition and market development. He has direct oversight of company sales, driving growth overall, focused on Affinity’s Marketing Solutions business. As a key company executive, he collaborates cross-functionally with product, marketing, and other teams to inform solution development, drive go-to-market strategies, and ensure partnership success. Prior to joining the company, he served as SVP of Acxiom Accelerate, a cross functional team charged with developing cross sell strategies for Acxiom and parent company IPG. Before making the transition to the world of data and technology, Mike worked in media and publishing, primarily at Forbes Media where he spent 20 years serving in sales and development leadership roles. He is a graduate of Northwood University where he earned a BBA in Marketing and Advertising. He lives with his wife Kim in Commerce Township, MI.