Michael Wieder

Co-Founder, President & CMO Lalo

Michael Wieder is Co-Founder, President and CMO of Lalo, and most importantly, dad to Jemma and Zeke. Utilizing his diverse experience helping build world class brands, Michael oversees all of Lalo’s marketing and consumer engagement efforts. Prior to founding Lalo, Michael held various leadership positions, including Head of Brand Marketing and Partnerships at WayUp. He also gained valuable entrepreneurial experience, having founded a fitness-tech brand and a music management and event production firm. Michael graduated from the University of Michigan and currently lives in Brooklyn with his family.