Michael Manton | eTail Palm Springs

eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Michael Manton

Head of eCommerce Hornby

Day One: Tuesday, February 25: Agile eCommerce & Profitable Growth Strategies

2:55 PM Track 3: Client Case Study: Revolutionizing Hornby’s eCommerce: How AI Agents Scaled PDP Content & Transformed Their CX!

Poor product data is the silent revenue killer, leading to lost conversions, low organic traffic, and frustrating customer experiences. But what if AI could eliminate these bottlenecks and scale high-quality content effortlessly?

Join Thomas McKenna and Michael Manton as they reveal how Ocula Boost, powered by agentic AI, has transformed Hornby’s digital experience. Learn how combining AI-driven automation with expert copywriting has:

  • Accelerated product content creation, saving thousands of hours
  • Boosted SEO rankings and traffic with AI-enhanced PDPs
  • Ensured consistent, high-quality product storytelling at scale

PLUS: Get exclusive, actionable insights on how to maximize SEO, improve accessibility, and optimize for Google Shopping—helping you drive more traffic and conversions with AI-powered content.

This session is a must-attend for eCommerce leaders looking to streamline operations, drive revenue, and future-proof their content strategy with AI.

Check out the incredible speaker line-up to see who will be joining Michael.

Download The Latest Agenda