Matthew Pritchard

Group Vice President, Strategy Zeta Global

Matt Pritchard joined Zeta Global in January 2020. Matt has over 20 years of experience in digital marketing. His specialization is in Digital marketing for the consumer goods, Over-the-Counter (OTC) and the pharmacy industries. At Zeta, Matt’s role is to drive strategic solutions in data-driven digital marketing for their clients within the CPG industry. Prior to joining Zeta Global, Matt was Vice President Digital Marketing Acceleration & transformation at the Campbell Soup Company. His role was to create and lead the implementation of the digital marketing strategy for Campbell’s portfolio of brands, focusing on driving the acceleration of Campbell’s to be a leading Modern Marketing organization. Prior to joining Campbell Soup Co. Matt lead the Digital Marketing team at GSK Consumer Healthcare. He has also previously held a leading digital tole for The Kellogg Company as European Digital Director.