Maren Hamilton

Director, Social & Community The North Face

Maren is the Director of Social & Community for The North Face. With over a decade of experience in bringing brands to life through social media, she’s become a thought leader on all things content and community. She has a master’s degree in Digital Media from the University of Washington and is a public speaker on topics like social media strategy, content creators and digital trends. When she’s not on TikTok, you can find her on the trail or paddling the river with her pups.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

2:40 PM Track 3: How To Grow on Social in 2025

Hot take: The days of “mechanical advantage” on social are over. You can no longer hashtag your way to success. If you don’t provide value to your community, your content will no longer be seen. During this session we’ll cover how you can use consumer-centric content, storytelling and creator marketing to capture and hold attention.

Social-first brands outperform, achieving an average revenue increase of 10.2% as a direct result of their social strategies.

Consumers want to hear from real humans, not brands. Talk TO you audience, not at them.
Social is all about storytelling. When you tell stories that align with your audience's values and beliefs, you create a sense of shared purpose.
Communities are the secret to future-proofing your brand. By fostering loyalty, you can create a thriving community that not only benefits your customers but also contributes to your brand's long-term success

Check out the incredible speaker line-up to see who will be joining Maren.

Download The Latest Agenda