eTail Palm Springs 2020

February 24 - 27, 2020

JW Marriott, Palm Springs, CA

Luke Cardoni, Lead User Experience Designer at REI
REI Logo

Luke Cardoni

Lead User Experience Designer

Check out the incredible speaker line-up to see who will be joining Luke.

Download The Latest Agenda


Monday, February 24th, 2020

11:20 AM Keynote Panel Remix: Keeping The Customer First: Customer-Centric UX & Design Best Practices For Retail

It’s no accident that UX is often called CX as brands must approach UX with a human-centered approach that understands user pain points and needs. Hear how companies such as REI think about customer-centric design and apply this to their retail organizations in this keynote panel. 

  • Knowing your audience and creating relevant and compelling content
  • Providing adequate customer support through chat, video, FAQ’s, etc.
  • Understanding UX on your mobile site and the priorities for mobile users
  • Testing continuously to ensure ease of navigation and a frictionless UX