Lisa Middleton

Director of Marketing Smartpress

Lisa is Director of Marketing for Smartpress, the carbon neutral online printer that’s leading the industry in environmental sustainability and social responsibility. After 20 years in home shopping (Evine/ShopHQ), Lisa joined Smartpress in 2019 and has fallen in love with marketing for custom manufacturing. She builds holistic strategies spanning product and digital marketing, SEO, email, social media, direct mail, PR, sponsorships and more. Herding cats to create something magical is her specialty. Lisa graduated from the University of Colorado at Boulder with a Journalism degree. She lives in Eden Prairie, Minnesota with her husband, son and two cats (Darth Vader and Mace Windu). She loves cooking healthy, organic food, volunteering at the Minnesota women’s prison and... making checklists for everything.

Day Two: Wednesday, February 26: Customer-Centric Retail & Disruptive Innovation

4:20 PM Panel: We MUST Overcome the Silos: Pushing Past the Walls That Have Been Put Up Across Your Business

Pinpoint the departments you need to collaborate with in order to have an end to end picture of your customer
Create common objectives and organizational goals that help departments align
Instill the importance of customer experience across the organization with trainings and CX advocates
Make sure that your customer doesn’t see whatever seams might exist between the channels/silos

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda