eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Lisa Middleton

Marketing Director Smartpress

Lisa is Director of Marketing for Smartpress, the carbon neutral online printer that’s leading the industry in environmental sustainability and social responsibility. After 20 years in home shopping (Evine/ShopHQ), Lisa joined Smartpress in 2019 and has fallen in love with marketing for custom manufacturing. She builds holistic strategies spanning product and digital marketing, SEO, email, social media, direct mail, PR, sponsorships and more. Herding cats to create something magical is her specialty. Lisa graduated from the University of Colorado at Boulder with a Journalism degree. She lives in Eden Prairie, Minnesota with her husband, son and two cats (Darth Vader and Mace Windu). She loves cooking healthy, organic food, volunteering at the Minnesota women’s prison and... making checklists for everything.

Check out the incredible speaker line-up to see who will be joining Lisa.

Download The Latest Agenda