Leo Peixoto brings a unique blend of creative storytelling and data-driven marketing strategy to the retail world. Starting his career in the early 2000s as a professional model for brands such as Armani Exchange, DKNY, Levi’s, Diesel, and Ralph Lauren, Leo learned firsthand the power of brand experiences while collaborating with fashion icons and global campaigns.
After realizing “organic” wasn’t just for food, Leo switched gears to organic search, learning under SEO industry leader Steve Wiideman before leading a 360-degree marketing team at a major Brazilian corporation. Today, as part of the Ecommerce team at Bob’s Watches, the leading online marketplace for luxury timepieces, Leo focuses on scaling digital growth through SEO, content strategy, and performance marketing, bringing innovation and measurable results to the intersection of retail and digital commerce.
Monday, February 23: Summit Day
3:40 PM Search: Keynote: The Shift from Search Engines to AI Assistants – How AI is Reshaping Discovery
Customers are more and more beginning their searches on AI engines or through AI assistants on popular search engines (like Gemini on Google). The art of showing up in these searches is becoming a huge focal point for retailers. Join this session to hear how Leo Peixoto and his team at Bob’s Watches are working on making sure they’ve adapted their SEO and content strategies for AI powered platforms. Expect to:
- Explore how AI assistants are transforming discovery from keyword-based searches to conversational, context-aware interactions
- Understand the impact of AI-generated summaries and overviews, which reduce reliance on traditional blue links
- Learn how to adapt SEO and content strategies for AI-powered platforms
- Examine the convergence of chatbots and search engines into unified research engines
Check out the incredible speaker line-up to see who will be joining Leo.
Download The Latest Agenda