Leo Peixoto

Director of SEO Bob’s Watches

Leo holds a Bachelor’s in Business Administration from the Federal University of Santa Catarina (Brazil), a Postgraduate degree in Digital Media from Duke University (USA), and is currently pursuing a Master’s in Digital Marketing at the University of Salford (UK). He has worked as an SEO and PPC consultant at Wiideman Consulting Group, managing high-profile clients such as Applebee’s, Honda, Jacuzzi, Grand Seiko, and Skechers. Leo also led the marketing team at ZAZ, overseeing multi-channel strategies for a company with over 1,000 employees. Currently, he drives search growth (paid and organic) at Bob's Watches, a leading luxury watch marketplace.

Monday, February 24: Search & Performance Marketing Summit (retailer only)

11:20 AM Keynote: Performance Marketing Priorities: Where To Invest Ad Spend In 2025

Utilizing AI-driven analytics to forecast trends and allocate ad spend effectively.
Investing in platforms that offer high ROI and target relevant audience segments.
Experimenting with emerging channels like TikTok and interactive media for growth.
Implementing personalized ad campaigns to enhance engagement and conversion rates.

Check out the incredible speaker line-up to see who will be joining Leo.

Download The Latest Agenda