eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA


Kimberly Grabel

SVP of Marketing
Soma (Chico's FAS)

11:00 AM Keynote: Who’s Behind Those Clicks? The Connected Customer On Their Digital Journey

With so much data available to us, we pour over every little thing our customer does with us.  We think we know her so well, but her journey with us is just a small part of what’s going on in her life.  To better serve her, we must understand her holistically and act on that knowledge.  Hear how an intimate apparel firm takes customer intimacy to another level.
• Create your customer’s Ecosystem of Experience to influence your own strategies
• Develop Customer Centric Products & Site Experiences that reflect that you understand and appreciate ALL the elements of her life
• Trigger Emotional Engagement, whether through your purpose or charitable social causes, but always rooted in your brand DNA
• Encourage Advocacy by fueling consumers to become Influencers for your brand

Check out the incredible speaker line-up to see who will be joining Kimberly.

Download The Latest Agenda