eTail Palm Springs 2025

February 24 - 27, 2025

JW Marriott Desert Springs, Palm Springs, CA

Kimberly Grabel

SVP of Marketing Soma (Chico's FAS)

Kimberly Grabel is the Senior Vice President of Marketing for Soma, the Intimate Apparel division of Chico’s FAS.  With close to 300 stores nationally and an outsized e-commerce business, Soma is uniquely targeted to women who refuse to compromise and desire intimate apparel that is beautiful, comfortable and offers innovative solutions.  A passionate brand builder and storyteller, when not at the Chico’s corporate headquarters in Fort Myers, Florida, you’ll find Kimberly traveling the world in search of great brands and great stories. 

Prior to Soma, Kimberly was the Senior Vice President of Marketing & Customer Experience at Holt Renfrew, a division of Selfridges Group, in Toronto, Canada, leading a repositioning of the brand.  Kimberly spent most of her career at Saks Fifth Avenue where she worked to launch OFF 5TH, saks.com, 10022-SHOE and countless other brand initiatives as Senior Vice President of Marketing.  She started her career as the Director of International Trade for The Leslie Fay Companies.

Check out the incredible speaker line-up to see who will be joining Kimberly.

Download The Latest Agenda